Marketing

Writer, SEO strategist, and digital marketing leader with 7+ years of experience in content marketing that drives revenue. Let’s connect on LinkedIn.

Writing Samples

• Archaeology and XRF: Looking Into the Past with ‘Elemental Vision’
• Mastering Ammonia Refrigeration Maintenance & Compliance
• Work Order Software – Feature Page
• Wrote keynote speech for President at Fluke’s annual Xcelerate Conference, 2024

SEO Strategy

• Leads SEO content strategy for key Fluke brands, winning 31% YoY growth in overall organic web leads in 2025
  • Envisioned content strategy rooted in hub-and-spoke model, topic clusters, and keyword prioritization by organic web lead impact
  • Manages a team of writer, editor, publisher contractors (7), launching 163 articles and updates in 2025 and measuring rank and lead growth
  • Oversees AI-powered content workflow based in Asana, achieving quality at scale with EEAT tactics and partnership with sales and SMEs
• Past…
  • Lead writer and planner for B2B SaaS SEO content, achieving 7.1% growth in eMaint organic web leads and 47% growth in Top 3 keywords through strategic keyword analysis
  • Led the redesign of homepage and 30+ SaaS landing pages, from partnering with sales on content to SEO and UX, resulting in 102% conversion growth for those pages
• Previous company
  • Led SEO campaigns that led to 12% growth in high-traffic keywords and oversaw move to target ROAS PPC strategy, achieving 19% growth in web leads

Digital Marketing etc.

• Designed a Power BI (Business Intelligence) dashboard for former company ATEC that brings together web analytics and inventory data. in its first two years, the dashboard saved the company hundreds of thousands of dollars thanks to its inventory analysis features.
• Chosen as a representative for Fortive’s (current company, Fluke’s, parent conglomerate) Digital Marketing Hackathon competition in 2023, team winning Gold in prework and qualifying as Finalists in overall competition (2023 focus: UX & CRO), the team’s A/B experiments generating millions in realized revenue
• Experimented with AI content from custom GPTs empowered with online and offline SME longform content to scale targeted blog growth to enhance organic search presence and authority
• Experienced in: voice of customer (interviews, surveys, quantitative customer data analysis, ethnographic web analysis, etc.) Google Analytics 4, Looker Studio, Power BI, UX research, CRO A/B testing, and Google Ads strategy